Your Political Guru

The world only makes sense one time a year.  It is as if people decide to start living Biblical values for two weeks a year.  People are selfless, giving, make family a priority and go to church. This much I love.

So what is there to hate?

You can’t get people to focus on what I want them to.  If you are trying to sell business services forget it this time of year – it isn’t going to happen.  People are so focused on the things that are really important that they forget about their temporal needs that I want to sell them.

What has this got to do with tactics?  It’s all about timing baby.

If you know that no one is paying attention to work stuff from Thanksgiving to New Year – then don’t give yourself an ulcer by trying to sell them.  Save your time and money and work on other things.

When do most people pay attention to politics?  3-4 weeks before the election.  Spending money on mass advertising on your campaign during Christmas would be a complete waste of money.

My wife reminds me constantly “just because its important to you, don’t expect it to be important to everyone else.”

So if you are one of those nuts who actually want to accomplish something during the last six weeks of the year, what do you do?

‘Tis the season of planning.  Take advantage of the natural lull in activities and figure out what you want to do for the coming year.

‘Tis the season to purge the files. January 1 is my day to clear out my filing cabinet.  I get some big trash bags and get rid of all paper that has accumulated that I just stored during the busy times.

‘Tis the season to connect. Don’t call people to sell them; this is the time to catch up with people lives.

‘Tis the season to reflect. What went right this year?  What went wrong?  Can you do anything about it?  What’s really important in your life?

And oh yeah, Merry Christmas.  Want to buy some consulting services?